STRIVE is a philosophy: that growth happens when you step out of your comfort zone to achieve bold ambitions; magic happens when you do it with others.

STRIVE is about more than a physical challenge. It is the coming together of people bound by a common set of values and a belief in the power of a growth mindset to help young people thrive in life.

That is why we create challenges that are seriously tough to undertake but also accessible to anyone. We want people to have to strive, to feel the elation of struggling side by side with fellow strivers to get through the day, we want people to experience first hand what it takes to overcome serious obstacles. And all the time raising money for Big Change and learning how we can all come together to drive positive change for young people.

The first Virgin STRIVE Challenge took place in August 2014 and saw STRIVERS travel from London to the Summit of the Matterhorn, entirely under human power. This year we are continuing that journey on as a Core Team of 25 attempts to travel from the base of the Matterhorn to the summit of Mt Etna, in Sicily, under human power. Over a month and 2000km, the Core Team will be joined by up to 350 fellow Strivers, as they hike, cycle, swim and run their way through Italy.

Big Change

Founded by a group of friends in 2012, Big Change was created to think differently about the role that charity can play in driving change for young people in the UK.

Change only happens if you do things differently. That is why funds raised from STRIVE provide early stage funding for innovative projects that can drive long term change in the way we support young people- setting them up to thrive in life, not just in exams.

We can have disproportionate impact by finding and backing carefully selected projects at an early stage and then surrounding them with the support, connections and profile to accelerate their impact

All of our projects focus on driving system change so we are setting all young people up with a growth mindset.

Click here to find out more about the impact of previous STRIVE challenges.

Growth Mindset

The view we have of ourselves limits our potential or enables our success.

All funds raised by STRIVE for Big Change are going to support projects that enable young people in the UK to develop a growth mindset.

A growth mindset isn’t simply a positive mindset. This isn’t just about being happy. It is about a fundamental belief that you can grow, learn and change for the better – through failure and success alike. This mindset motivates you to try, to reflect, to get back up, to ask for help and to learn. Ultimately changed minds is what brings about a big change.

Our work is influenced by the work on growth mindset pioneered by Carol Dweck which demonstrates a clear link between mindset and life outcomes, and most importantly the fact that mindsets can be shifted and . And such a shift could significantly alter the mental health, wellbeing and success of young people.

We recognise that changing minds is not a simple task – it takes a system wide view and a range of different solutions all collaboratively working together.

At Big Change we look at the bigger picture, speak to experts, young people and those on the frontline to understand what needs to change if we are to support young people in building a growth mindset. We then seek out the very best projects that can make a real difference and work closely with them to scale what they do and accelerate their impact.

To learn more – click here to watch a short film about growth mindset.